Case Study: ILWU Credit Union boosts member engagement with Marquis Engage

ILWU Credit Union boosts onboarding open rates to 69% with Marquis

ILWU Credit Union, a financial institution with a small marketing team, faced a time-consuming and inefficient manual process for new member onboarding. Their challenge was exacerbated by a recent expansion into Hawaii, which required unique messaging. To address this, they partnered with vendor Marquis to implement its Engage solution and digital communication platform.

Marquis created a fully automated, 90-day onboarding campaign featuring personalized emails triggered by member data. This solution delivered significant results, including a 69% unique open rate and a 7.9% click-through rate for onboarding, far exceeding industry averages. The automation saved the team hours each week and empowered ILWU Credit Union to deliver targeted communications that improved member engagement and satisfaction.

ILWU Credit Union