Case Study: Fibre Federal Credit Union achieves 3451% growth in savings balances with Marquis

Fibre Federal Credit Union boosts savings balances 3451% with Marquis

Fibre Federal Credit Union wanted a deeper understanding of its members' financial challenges to provide meaningful solutions that addressed their needs. To achieve this, the credit union partnered with Marquis and leveraged its Marketing Data Platform and digital communication tools.

Marquis implemented a solution that included a financial wellness survey to gather insights and a targeted, multi-channel marketing campaign using personalized emails and text messages. This strategy resulted in a 3451% increase in savings balances and a 316% increase in new accounts, demonstrating the powerful impact of Marquis's data-driven approach.

Fibre Federal Credit Union