Case Study: Campus Federal Credit Union speeds campaign planning and drives millions in new balances with Marquis

Campus Federal Credit Union cuts campaign planning time from months to days with Marquis

Campus Federal Credit Union needed to supercharge its annual marketing flight planning, a slow and tedious process that took weeks or even months to complete using traditional data analysis methods. The credit union turned to vendor Marquis and its Conversational Analytics tool to streamline this essential strategic activity.

By implementing Marquis's Conversational Analytics tool, Campus Federal gained immediate insights from its data, reducing planning time to just a few clicks. This data-driven approach enabled more effective campaigns, resulting in a 10.23% response rate for a HELOC campaign and generating $13.2 million in total new balances from target groups. Marquis provided the technology that allowed the credit union to meet its objectives efficiently.

Campus Federal Credit Union