Case Study: Black Hills Federal Credit Union boosts loan growth with Marquis digital marketing and data insights

Black Hills Federal Credit Union drives 4% response rate with Marquis

Black Hills Federal Credit Union, a $1.9 billion institution, partnered with vendor Marquis to address its priority of loan growth. The credit union needed to move beyond generic marketing and use its data to effectively target members with personalized loan offers, ensuring messages were relevant and timely.

Marquis implemented a solution using its Strategic Consulting, Demographics, and Digital Communications services. By applying sophisticated demographic and propensity data to tightly define their target audience and exclude uninterested members, Marquis helped Black Hills FCU launch a highly focused multi-channel campaign. This strategy resulted in 203 new loans, generating $4.6 million in new balances and a 4% response rate that doubled the industry average. The campaign achieved a 787% ROI, proving to management that for every $1 invested, the return was $7.87.

Black Hills Federal Credit Union