Case Study: BayFirst Financial expands retail reach with Marquis digital marketing

BayFirst Financial drives 463.26% ROI with Marquis

BayFirst Financial, a financial institution with a strong commercial base, faced a challenge in expanding its retail presence in Florida. Before partnering with vendor Marquis, their marketing campaigns lacked data-driven targeting and personalization, leading to inefficient use of resources and poor results. They needed a more strategic approach to reach retail households effectively.

By implementing Marquis's Digital Communication suite, BayFirst gained the ability to leverage customer data for highly targeted campaigns, such as onboarding and reboarding initiatives. The results were significant, with the program generating a 463% ROI ($4.63 for every dollar spent) and attracting $74.5 million in new balances. The solution from Marquis also led to an additional $168.5 million in unsolicited deposits and loans, successfully expanding BayFirst's retail reach and strengthening customer relationships.

BayFirst Financial