Case Study: Abri Credit Union increases engagement and balances with Marquis direct mail marketing

Abri Credit Union boosts onboarding response to 16.5% with Marquis

Abri Credit Union, a financial institution with $400 million in assets, partnered with vendor Marquis to improve its marketing ROI and member engagement. Their challenge was moving beyond single-channel email campaigns and operating within a marketing silo without the ability to track results or gain a unified view of member outreach.

Marquis implemented a solution that included its Marketing Data Platform and Strategic Consulting services, advising Abri to add direct mail to its marketing mix. This multi-channel approach significantly increased response rates and generated new balances. Marquis enabled Abri to automate campaigns, track results, and consolidate data, leading to an overall response rate of 9.03% and generating $11.8 million in new balances across their programs.

Abri Credit Union