Case Study: Gregory's Coffee achieves post-pandemic growth and expanded search visibility with Marqii

How Gregory’s Coffee drove post-pandemic comeback visits and 4x-ed Google discovery in 1 year

Gregory's Coffee, a New York-based coffee brand, needed to navigate its post-pandemic recovery while planning a significant expansion from 36 to 54 stores. The company was also facing growing competitive pressure in its market. To address these challenges, they partnered with Marqii to optimize their local search performance across their numerous locations.

Using the Marqii platform, Gregory's Coffee dramatically improved its online visibility and customer engagement. The results from the partnership were substantial, including a fourfold increase in monthly Google discovery searches and a 40% increase in "get directions" actions over pre-pandemic highs. Over a longer period, Marqii helped drive further growth, including a 172% increase in profile clicks and a 28% improvement in appearances for "coffee near me" searches, successfully defending the brand's market share against new competition.

Gregory's Coffee