Case Study: Shakepay enables crypto spending and Bitcoin cashback with Marqeta's card issuing platform

Visionary cryptocurrency exchange powers money movement with modern card issuing

Shakepay, a fast-growing Canadian cryptocurrency platform, needed a card issuer to let customers spend Canadian dollars funded from bank accounts or by selling crypto and to support a bitcoin rewards program that relied on detailed transaction data. Shakepay selected Marqeta and its modern card issuing platform to build the invite-only Shakepay Card in 2021 and meet requirements for secure, real-time authorization, tokenized wallets, and flexible reward mechanics.

Marqeta issued tokenized Visa cards provisionable to Apple and Google Pay, implemented transaction-level spend controls, and provided Gateway Just-in-Time (JIT) Funding and transaction data to power bitcoin cashback (2% on the first $5,000, then 1%). The partnership delivered over 70,000 cards at launch and grew card issuance 1.75x by July 2022, enabling Shakepay to scale rewards, reduce fraud risk, and accelerate product innovation with Marqeta’s platform.

Shakepay

Jean Amiouny

Chief Executive Officer