Case Study: YAPEAL achieves rapid, low-cost digital wallet launch in Switzerland with Marqeta

Modern card issuing and processing platform meets ancient currency concept to disrupt traditional approaches to managing money

Yapeal, a Zurich-based fintech building a multilingual Visa-powered digital wallet to challenge Switzerland’s conservative banking market, needed a payment processing partner that combined reliability at scale with rapid development flexibility and transparent pricing. To meet this brief, Yapeal selected Marqeta and its modern card-issuing platform, leveraging Marqeta’s open APIs and instant-issue sandbox to keep product control in-house while accelerating development.

Marqeta delivered full programme control, an instant-issue sandbox, configurable controls (e.g., ATM limits and merchant category blocks), and a simple pricing model of seven chargeable items, giving Yapeal cost predictability and the ability to replicate programmes across markets without extra fees. As a result, Yapeal moved from concept to first transaction in just over 12 months, entered ALPHA testing with a planned market rollout in April 2020, and gained the operational agility and transparent cost structure needed to scale.

Yapeal

Daniel Capraro

Co-Founder, Chief Product Officer