Case Study: Western Colorado University streamlines campus design requests with Marq

Western Colorado University cuts 2-3 week design request delays with Marq

Western Colorado University, a small higher education institution, faced a significant challenge as its small creative team was overwhelmed by the volume of minor design requests from across campus. This overload pulled them away from larger strategic initiatives like admissions marketing. The vendor, Marq, provided a brand templating solution to help manage this design request overload.

Marq's solution empowered non-designers across the university to create their own professional, on-brand materials using locked templates, which streamlined the entire process. This resulted in cleaner communication, self-serving campus clients, and a stronger, more consistent brand. Most importantly, it freed the creative team to focus their energy and time on major branding and admissions projects.

Western Colorado University