Case Study: Towson University strengthens brand consistency and speeds content production with Marq

Towson University reduces a 60-100 project backlog with Marq

Towson University, a large public university, faced a significant challenge in keeping pace with the high demand for branded content from its numerous departments. The creative services team, led by Rick Pallansch, was consistently backlogged with 60 to 100 projects, causing slow turnaround times and preventing them from focusing on high-level strategy. They needed a solution that would empower other departments to create their own materials while ensuring strict brand consistency, which led them to the vendor Marq.

The solution was implemented using the Marq platform, which provided easy-to-use, customizable templates that maintained the university's visual identity. This allowed Towson to democratize the design process, enabling staff across campus to quickly produce their own professional, on-brand assets. The results included a massive reduction in the creative team's backlog, freeing them to focus on strategic projects, and the cultivation of a stronger, more consistent brand identity across the entire university.

Towson University