Case Study: National Association of Home Builders achieves consistent branding and easier newsletter creation with Marq

National Association of Home Builders strengthens branding for 140,000 members with Marq

The National Association of Home Builders (NAHB), representing over 140,000 members, faced a challenge in providing its local associations with a way to produce high-quality, monthly newsletters while maintaining consistent national branding. Many local groups lacked the staff or design resources to create these communications effectively. NAHB turned to Marq to find a solution that offered both customization and brand consistency at a mass scale.

Using Marq's platform, NAHB implemented locked newsletter templates. This allowed its professional designers to create layouts and secure key brand elements like logos and fonts, which local associations could then easily customize without compromising the brand. The solution from Marq resulted in a seamless brand experience for all members, added customer value by ensuring crucial messages were distributed easily, and boosted productivity by freeing both local and headquarters staff from unnecessary design work.

National Association of Home Builders