Case Study: MHA achieves brand consistency and better community engagement with Marq

MHA reaches 16,000 seniors with Marq

The non-profit organization MHA, which provides care for seniors across Britain, faced a challenge in unifying the independent and inconsistent marketing tactics used by its many local communities. Their Marketing Specialist, Kwan Cheung, sought a cloud-based solution to bring brand consistency without a high learning curve for local managers. This led them to find Marq through a search for a "newsletter template."

Using Marq's platform, MHA implemented locked templates that ensured brand consistency while still allowing local schemes to easily customize content. The solution from Marq resulted in a more professional and consistent look for all communications, an increased sense of community for seniors through more polished engagement, and greater marketing efficiency for both local and corporate teams.

MHA