Case Study: D1 Training achieves brand consistency and streamlined franchise marketing with Marq

D1 Training locks down brand consistency across 25+ locations with Marq

D1 Training, a growing boutique fitness franchise, faced a significant challenge in maintaining brand consistency across its 25+ locations. Franchisees were creating their own marketing materials without design experience, leading to inconsistent use of logos, fonts, and colors. They needed a solution from their vendor, Marq, that would lock down their brand standards while still granting franchisees creative freedom.

Marq provided a brand templating platform that solved this challenge. D1's corporate team used Marq to create a library of on-brand templates with locked elements like logos and colors, which franchisees could then easily localize and use without corporate assistance. The solution resulted in a locked-down brand image, streamlined marketing creation, and highly satisfied franchisees who could quickly produce their own compliant materials.

D1 Training

Mike Abramson

President