Case Study: Colorado State University achieves brand consistency with Marq

Colorado State University streamlines brand management for 35,000 students with Marq

Colorado State University, a land-grant institution, faced a significant challenge in maintaining brand consistency across its widespread campus partners. These partners often created their own off-brand marketing materials using basic software, which overwhelmed the central Creative Services team. The university turned to Marq to find a solution that would allow for decentralized creation of materials while protecting its visual identity.

By implementing Marq's platform, the university provided its partners with locked templates featuring approved logos, colors, and fonts. This solution empowered partners to customize their own materials without going off-brand, eliminating lengthy approval emails and reducing the design team's workload. The results were highly positive: campus partners were so satisfied with Marq's templates that they protested when budget cuts threatened the service, and the graphic designers could focus on higher-level branding goals instead of policing every project.

Colorado State University