Case Study: Berkshire Hathaway HomeServices maintains brand consistency with Marq

Berkshire Hathaway HomeServices - Customer Case Study

Berkshire Hathaway HomeServices, one of the largest franchise real estate brokerages, needed a way to keep branding consistent across offices spread out geographically and across a network of over 50,000 agents. The company wanted to stay on point from the company level down to its agents without overwhelming the central creative team, and it turned to Marq for help.

Marq gave Berkshire Hathaway HomeServices lockable templates that let marketing directors load creative files into the platform and let agents customize them on their own. The result was stronger control over brand compliance across printed and digital marketing pieces, while also reducing the burden on the marketing team by allowing agents to work from any computer at home or in the office.

Berkshire Hathaway HomeServices

Julie Cumby

Marketing Director