Case Study: Twillory achieves 127% ROAS improvement with Marpipe

Twillory boosts ROAS 127% with Marpipe

Twillory, a men's fashion brand, was facing a challenge with the performance and design of their Facebook Dynamic Product Ads (DPA). Although effective for targeting, their DPA ads were pulling in standardized product images that lacked customization and visual appeal. They partnered with Marpipe and used its Enriched Catalogs product to address this issue.

Using Marpipe's Ad Builder, Twillory created two enriched creative templates for their product catalog, one highlighting a bundle deal and another showcasing social proof. This solution led to an immediate and dramatic improvement, yielding a 127% increase in ROAS and more than doubling their revenue on the same ad spend within weeks. Marpipe enabled Twillory to significantly scale their high-performing ads and continue testing new templates.

Twillory