Case Study: Taylor Stitch achieves 30% YOY growth with Marpipe

Taylor Stitch boosts new customer growth 30% YOY with Marpipe

Taylor Stitch, a men's apparel brand, faced bandwidth issues with its manual process for building and testing ad creative. This limited their ability to scale prospecting efforts for new customer acquisition. To address this challenge, they implemented Marpipe, a platform for automated and modular ad creative testing.

Using Marpipe, Taylor Stitch designed a strategic testing approach with templatized ads, allowing them to isolate and test variables like images and copy at a much larger scale. This solution generated a 50% decrease in their Facebook fatigue rating and helped them achieve 30% year-over-year growth in new customer acquisition, surpassing their goal by 50%. The team also saw a noticeable uptick in their organic social following. Marpipe enabled this success by providing efficient, scalable testing that removed bias from their creative process.

Taylor Stitch