Case Study: Supply discovers winning ad creative with Marpipe

Supply - Customer Case Study

Supply, a shaving brand, wanted to identify which creative elements in its ads were most engaging for its audience. To do this, the company used Marpipe to run multivariate tests across imagery and ad copy, comparing different combinations of human presence, brightness, and messaging styles.

Using Marpipe, Supply launched three experiments in one month to test image assets and both in-image and out-of-image copy. The results showed that face imagery and dark visuals performed best, holiday-themed in-image copy beat other copy types, and longer out-of-image copy delivered the strongest performance, with over 55% cheaper CPR than the shorter version.

Supply