Case Study: Simple Modern achieves 52% higher ROAS with Marpipe

Simple Modern scales catalog ads to $100k spend and 5.33 ROAS with Marpipe

Simple Modern, a company selling drinkware and accessories, struggled to scale their catalog ads on Meta. Their ads looked generic, with products on plain white backgrounds, which limited new customer acquisition and click-through rates. They partnered with Marpipe, a platform for dynamic ad creative, to overcome this challenge.

Using Marpipe, Simple Modern tested new branded design templates against their basic ads. Two Marpipe templates were particularly successful: one emphasizing product details and branding, and another highlighting color swatches. Both scaled to over $100,000 in ad spend while achieving a return on ad spend of over 5. As a result, Marpipe helped Simple Modern decrease its cost per acquisition by 28% and significantly increase its return on ad spend.

Simple Modern