Case Study: SABO achieves 2x ROAS and 50% lower CPA with Marpipe

SABO doubles ROAS by 2x with Marpipe

The customer SABO, a brand with high aesthetic standards, was struggling with the poor performance and generic appearance of its catalog ads, which were not meeting its creative needs. This led to diminishing returns on their significant performance marketing investment. To address this challenge, they turned to the vendor Marpipe and implemented its Enriched Catalogs solution.

Using Marpipe's Designer tool, SABO was able to transform its static product feed into polished, high-performing creative at scale by incorporating additional imagery and customer reviews. The solution delivered significant results for SABO, including a twofold increase in ROAS and an approximate 50% reduction in CPA, turning their catalog ads into a major growth engine. Marpipe enabled the brand to achieve a custom-designed look without sacrificing scale.

SABO