Case Study: Ridge achieves 53% higher ROAS with Marpipe

Ridge boosts ROAS by 53% with Marpipe

Ridge, a direct-to-consumer brand, faced a challenge where their dynamic product ads were underperforming because the generic product images made their distinctive wallets and bags look identical. This visual sameness was hurting their paid media effectiveness. They turned to the vendor Marpipe for a solution.

Marpipe implemented its Dynamic Color product, which automatically analyzes each product's dominant color and applies a matching border to its ad creative. This restored Ridge's visual identity at scale across hundreds of products. The result was a 53% increase in return on ad spend for their catalog campaigns, a significant impact that directly influenced their future budget allocation.

Ridge