Marpipe
7 Case Studies
Case Study: Aura Concept Store boosts ad performance with Marpipe
A Marpipe Case Study
Product & Messaging Findings + The Importance of Humans in Ads
Aura Concept Store, an ecommerce brand focused on lifestyle accessories and car fresheners, wanted to quickly learn which creative elements would drive better ad performance. Working with Marpipe, the team used creative testing to answer key questions about product color preferences, the role of humans in ads, and which messaging angles would resonate most with their audience.
Using Marpipe’s creative testing platform, Aura Concept Store ran tests on product images, human presence, and messaging frameworks. The results showed Aqua as the top product color, with a CTR 71% higher than the next best color and the lowest CPC, while ads without humans outperformed versions with people in CTR by over 27%. Problem-aware and solution-seeking messaging also won, and these learnings helped NextLevelBros scale the best assets into dynamic creative ads, leading to strong acquisition performance with ROAS above 2 and confirming that Marpipe’s winning creatives carried through into live campaigns.
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