Case Study: OTAA achieves 39% higher ROAS with Marpipe’s Enriched Catalogs

OTAA boosts ROAS by 39% with Marpipe

OTAA, a company with over 6,000 users, struggled with fragmented catalog ad creative for its large product catalog of neckties. This led to a disjointed brand experience and slow support from previous partners. They turned to vendor Marpipe and its Enriched Catalogs service to streamline their creative strategy and test variations at scale.

Marpipe implemented a split-screen design for OTAA's catalog ads, showcasing the product alongside a close-up of its fabric texture. This solution drove a 39% increase in ROAS and a 25% decrease in CPA. The enriched catalog ads also achieved a 2x higher engagement rate, making the product range feel premium and consistent.

OTAA