Case Study: Latico boosts ROAS and cuts CPA with Marpipe

Latico boosts ROAS 32% with Marpipe

Latico, a brand with over 6,000 users, faced the challenge of its standard dynamic product ads (DPAs) being bland and underperforming. To find more effective catalog ad designs that would resonate with its Meta audience, Latico partnered with Marpipe to test enriched creative templates against its existing plain ads.

Marpipe enabled the creation and testing of multiple enriched catalog designs through dynamic creative automation. The solution identified a winning '20% Off Strikethrough' design, which was then integrated into Latico's primary catalog. This resulted in a 32% increase in return on ad spend (ROAS) and a 49% decrease in cost per acquisition (CPA), demonstrating a significant performance lift for the customer.

Latico