Case Study: Eat Your Coffee cuts CPA with Marpipe

Eat Your Coffee - Customer Case Study

Eat Your Coffee, an organic coffee and snack brand, wanted to improve the efficiency of its paid acquisition as it scaled. Using Marpipe’s creative testing and multivariate testing (MVT) approach, the team set out to identify which ad elements would drive stronger performance and lower CPA.

Marpipe helped Eat Your Coffee run two testing cycles across hundreds of ad variants, then use the winning creative learnings to inform scale campaigns. As a result, CPA improved from $63.83 in Cycle 1 to $44.36 in Cycle 2, while top scale ads reached as low as $29.84 and later $21.19, reflecting up to a 67% improvement from Cycle 1.

Eat Your Coffee