Case Study: DermStreet cuts CPA 30% and boosts ROAS 30% with Marpipe

DermStreet cuts CPA 30% and boosts ROAS 30% with Marpipe

DermStreet, a skincare retailer known for competitive pricing, faced a challenge where its dynamic catalog ads failed to display prices or discounts, weakening its value proposition. This made their ads ineffective for converting price-conscious shoppers. To address this, they turned to Marpipe.

Using Marpipe's Enriched Catalogs solution, DermStreet automatically overlaid dynamic pricing and discount messaging onto all product images at scale. This implementation delivered direct results: a 30% increase in ROAS alongside a 30% reduction in CPA, plus a 7% drop in CPC. Marpipe enabled the customer to create honest, high-converting ads that significantly improved campaign efficiency and performance.

DermStreet