Case Study: Ashley Canada achieves 33% higher Purchase ROAS with Marpipe

Ashley Canada boosts Purchase ROAS by 33% with Marpipe

Ashley Canada, a furniture retailer, faced the challenge of its product catalog imagery not helping shoppers visualize items in their own homes. They partnered with Marpipe and used its Gen AI product to test whether AI-generated lifestyle imagery could create a more engaging experience and improve Meta campaign performance.

Using Marpipe, the team quickly transformed catalog images into realistic lifestyle scenes. The solution delivered significant results, including a 33% higher Purchase ROAS and a 19% lower Cost per Purchase. The AI-generated creative also achieved a 33% higher CTR and a 36% lower CPC, driving stronger engagement and business outcomes for Ashley Canada.

Ashley Canada