Case Study: Twillory achieves 127% better DPA ad performance with Marpipe

127% Improvement in DPA Ad Performance

Twillory, a men’s performance apparel brand, wanted to improve the look and effectiveness of its Facebook DPA catalog ads. Their existing dynamic product ads were effective for retargeting, but the creative was bland and limited to standardized product images. To address this, Twillory turned to Marpipe and its Enriched Catalog Product.

Using Marpipe’s Ad Builder, Twillory created enriched catalog templates tied directly to feed data, including bundle-focused and testimonial-based creatives. The new ads quickly outperformed the original catalog at equal spend: after just ten days, ROAS rose from 1.96 on the control to 4.41 and 4.49 on the enriched templates, a 127% improvement. Twillory more than doubled revenue on the same spend, increased scale, and began rolling out Marpipe’s enriched catalogs more broadly across its account.

Twillory

Andrew Gluck

Expert Digital Marketer