Case Study: Wall Tools boosts conversion growth and unlocks new revenue streams with Maropost Merchandising Cloud

Wall Tools boosts conversions up to 19% YoY with Maropost

Wall Tools, a trusted supplier for drywall and wallcovering professionals, faced an ecommerce challenge with its onsite search functionality. Powered by a basic plugin, it led to frequent "zero results" pages from customer misspellings and nicknames, threatening sales. To gain data-driven insights and improve the customer experience, Wall Tools turned to Maropost and its Merchandising Cloud solution.

Implementing Maropost Merchandising Cloud transformed the search bar with AI-powered predictions and smart suggestions, drastically reducing dead ends. The solution delivered immediate, measurable results, including an average of 15.3% year-over-year conversion growth, with some months nearing 19%. Over 50% of searches are now completed via autosuggest, and the analytics revealed new demand, allowing Wall Tools to expand into new product categories and become the largest U.S. seller of wallpaper pasting machines.

Wall Tools