Case Study: TradeWins Publishing achieves nearly $11K in revenue from two SMS sends with Maropost Marketing Cloud

TradeWins Publishing drives nearly $11K from two SMS sends with Maropost

TradeWins Publishing, a publisher that sells informational products and fills webinars, faced a challenge with time-sensitive offers. As email inbox performance tightened, their conversions were slipping, and they needed a faster channel to reach customers without managing a separate platform or rebuilding their audience. They turned to their existing vendor, Maropost, and utilized its Marketing Cloud service to add SMS capabilities.

The solution involved activating SMS marketing within the same Maropost Marketing Cloud account they used for email, enabling them to use shared lists and reporting. By sending two targeted promotional texts to support existing email campaigns, they generated nearly $11,000 in attributed revenue, often outperforming email on those sends and improving webinar sign-ups. Maropost provided an integrated platform, eliminating the need for a second vendor and allowing TradeWins to effectively combine email for volume with SMS for speed.

TradeWins Publishing