Case Study: The Union Project improves personalized search and collections with Maropost Merchandising Cloud

The Union Project boosts personalized shopping with Maropost

The Union Project, a menswear and homeware retailer founded in Cheltenham, UK, sought to grow its online business and optimize the customer journey. To achieve this, they enlisted Maropost and its Merchandising Cloud platform for advanced site search and personalization.

Maropost implemented its Merchandising Cloud, specifically the Personalized Search and Smart Collections solutions, on the retailer's Shopify site. This provided personalized product rankings, smart filters, and improved search functionality. The vendor's tools gave The Union Project valuable insights into customer behavior and the ability to merchandise strategically, aiming to increase revenue and conversion through an optimized purchase journey.

The Union Project