Case Study: Storiarts achieves 9.5% search conversion with Maropost Merchandising Cloud

Storiarts achieves 9.5% search conversion rate with Maropost

Storiarts, a global retailer of literary-inspired apparel and home goods, faced a common ecommerce challenge: their existing site search was ineffective at handling nuanced and often misspelled literary queries from their customers. This made it difficult for shoppers to find the right products. Partnering with vendor Maropost and its Merchandising Cloud product, Storiarts sought a more intelligent search solution that could also provide deeper insights into customer demand and missed product opportunities.

Maropost implemented its AI-powered Merchandising Cloud, which provided intelligent search with natural language processing and improved spelling tolerance, alongside an AI recommendations engine for upselling. This solution delivered exceptional results for Storiarts, including a 9.5% search conversion rate and a 4% increase in their overall sitewide conversion. The team at Maropost also provided responsive support, leading to a 100% satisfaction score from the client.

Storiarts