Case Study: Icon By Design achieves 17% conversion growth with Maropost Merchandising Cloud

Icon By Design boosts conversions 17% with Maropost

Icon by Design, a family-owned Australian furniture retailer, needed to improve its ecommerce platform to help customers navigate its growing online catalogue more efficiently. Their existing setup had poor search functionality and limited flexibility, which hindered product discovery and upselling. They turned to Maropost, implementing its Merchandising Cloud product to address these challenges.

Maropost provided personalized search with NLP, dynamic filtering, and AI-powered recommendations to create a seamless shopping experience. This solution allowed Icon by Design to showcase products smarter and drive more conversions. The results were immediate, with the company achieving a 17% increase in conversions, boosting overall revenue.

Icon By Design