Case Study: Haymarket Media achieves 10x faster automation and improved segmentation with Maropost Marketing Cloud

Haymarket Media deploys automation 10x faster with Maropost

Haymarket Media, an agency, faced challenges with its previous customer data platform, which lacked the granular segmentation, reliable reporting, and computational power needed for its complex marketing strategies across multiple brands. To power their evolution and improve customer engagement, they sought a new solution and evaluated 13 vendors, ultimately selecting Maropost's Marketing Cloud platform.

Maropost implemented a solution that enabled Haymarket to build highly customized and automated customer journeys with dynamic content. This allowed for precise personalization based on reader demographics and interactions. As a result, Haymarket can now deploy automation about ten times faster than before, significantly improving efficiency and engagement while reducing the likelihood of opt-outs.

Haymarket Media