Case Study: Goodly achieves 11% search conversion with Maropost Merchandising Cloud

Goodly boosts search conversion to 11% with Maropost

Goodly, a fashion retailer, faced the challenge of managing over 1,600 SKUs and needed a solution to improve site search, user experience, and save their team time on manual collection management. They turned to Maropost and its Merchandising Cloud product to address these needs.

Maropost implemented its Merchandising Cloud, which provided personalized search with AI, NLP, and autocomplete functions, alongside smart collections and recommendations. This solution led to a significant 11% search conversion rate, which was more than double the industry average and made searching shoppers five times more likely to convert than browsers. The client also reported a 100% satisfaction score, praising the time savings and improved user experience delivered by Maropost.

Goodly