Case Study: Giftagram improves sender reputation and boosts email engagement with Maropost

Giftagram boosts Father's Day sales by 33% with Maropost

Giftagram, a retail and eCommerce company that provides a platform for sending gifts, faced significant email deliverability challenges. They were experiencing high spam folder placement, low engagement rates, a poor sender reputation, and mailbox provider blocking, which led to a drastic decline in orders and revenue. To address this, they partnered with the vendor Maropost and its Commerce Cloud product.

Maropost analyzed Giftagram's email list and identified that 90% of their contacts were inactive. The solution involved segmenting their audience to target only recently engaged subscribers, adding permission reminders, and gradually expanding the target segment. This strategy successfully improved Giftagram's Gmail domain reputation from Bad to High. As a result, open rates climbed to 25% and the company reported a 33% year-over-year increase in sales for a major campaign, directly linking the improved email strategy to revenue growth.

Giftagram