Case Study: Forty Winks achieves unified omni-channel customer and store data with Retail Express by Maropost

Forty Winks unifies 106 stores with Maropost for single-customer view

The customer, Forty Winks, is an Australian specialty bedding retailer with a franchise network of over 100 stores. Their challenge was to unify data across their national office, eCommerce platform, and individual franchise locations to streamline operations and provide better support to their members. They partnered with the vendor Maropost and implemented its Retail Cloud product, Retail Express, as a core component of their new omni-channel technology stack.

Maropost's solution integrated Retail Express's POS system with a centralized data warehouse and BI tool, creating a two-way data exchange. This allowed Forty Winks to automate marketing campaigns, achieve a single customer view, eliminate manual data maintenance for franchisees, and deliver powerful performance benchmarking. The results included maximized support for franchisees through marketing automation, insightful data, and significant operational efficiencies.

Forty Winks