Case Study: Fathom achieves a 7x lift in click-through rate with Maropost

Fathom boosts click-through rates 7x with Maropost

Fathom, a full-service digital marketing agency, faced the challenge of needing a scalable and cost-controlled marketing platform to drive better email engagement and reduce manual technical processes. To achieve their goals of increasing clicks, opens, and conversions, they partnered with Maropost and its Marketing Cloud product.

Maropost implemented a solution involving custom automation, list segmentation, and deliverability strategies. This included resolving a critical deliverability issue and ensuring proper list sanitation. As a result, Fathom achieved a 7x lift in click-through rate and a 47% lift in open rate, exceeding both their own and their clients' expectations with minimal manual work.

Fathom