Case Study: Edible Blooms boosts ecommerce personalization with Maropost Merchandising Cloud

Edible Blooms boosts ecommerce with Maropost's Merchandising Cloud

Edible Blooms, a retail company known for its handmade chocolate and floral gifts, faced the challenge of scaling its ecommerce operations to support its growth and its commitments to sustainability and charity. The company needed to help online visitors find products more efficiently to increase profits for its social initiatives. They implemented Maropost's Merchandising Cloud product on their Neto platform to address this.

Maropost provided its Merchandising Cloud solution, featuring AI-powered Personalized Search, Smart Collections, and Recommendations. This automated system personalized each shopper's journey by reordering product listings and optimizing upsell opportunities. As a result, Edible Blooms enabled customers to find preferred items quicker and easier, thereby increasing profits to continue supporting its sustainable and charitable causes.

Edible Blooms