Case Study: Cyberphoto achieves 30% higher search conversion with Maropost Merchandising Cloud

Cyberphoto boosts search conversion by 30% with Maropost

Cyberphoto, a technology retailer, needed to make it easier for customers to find products on their site amidst thousands of options and variants. Their challenge was to provide dynamic filtering and advanced search capabilities, including model and SKU searches.

Maropost implemented its Merchandising Cloud solution, which utilized NLP and a powerful new model/SKU search feature alongside an AI personalization algorithm. This solution from Maropost led to a 30% increase in search conversion, a 47% decrease in search refinements, and a 15% increase in site speed, significantly improving the user experience.

Cyberphoto