Case Study: Cosmetic Capital enhances site search and personalization with Maropost Merchandising Cloud

Cosmetic Capital improves onsite search and personalization with Maropost

Cosmetic Capital, an Australian beauty ecommerce retailer, faced challenges with its on-site search functionality and product recommendations on its Neto platform. Out-of-stock items were being displayed in upsell sections, causing customer frustration. To enhance the customer experience, they implemented the full Merchandising Cloud suite from Maropost, which included Personalized Search, Recommendations, and Smart Collections.

The solution provided by Maropost delivered immediate improvements, making the customer journey significantly better with faultless search that included autocomplete and spelling tolerance. The personalized recommendations widgets adapted to stock levels, eliminating the display of out-of-stock products. Cosmetic Capital also customized the solution's color scheme and added custom sorting options, maintaining and enhancing their brand experience.

Cosmetic Capital