Case Study: Black Halo improves product discovery with Maropost Merchandising Cloud

Black Halo boosts personalized shopping with Maropost’s Merchandising Cloud

Black Halo, a premium fashion retailer, sought to enhance its ecommerce experience on Shopify. They partnered with Maropost and implemented its Merchandising Cloud product, specifically looking to improve site search and product discovery for their customers.

The solution from Maropost involved deploying Merchandising Cloud's Personalized Search and Smart Collections. These AI-driven tools provide personalized product ranking and dynamic filtering. The implementation, done in collaboration with agency BVA, allows Black Halo customers to find preferred items more quickly and gives the merchant greater control through merchandising rules.

Black Halo