Case Study: BioTrust raises open rates with Maropost Marketing Cloud

BioTrust raises open rates from 15% to 20% with Maropost

BioTrust, a consumer products company with over one million email subscribers, faced a significant challenge as their previous email service provider was automatically suppressing contacts it labeled as inactive, shrinking their reachable audience and hurting performance. Unable to override this logic, they turned to Maropost Marketing Cloud to regain control over their email list and stop the loss of engaged subscribers.

By migrating to Maropost, BioTrust gained full authority over their list logic with no black-box suppression rules and rebuilt their sender reputation on fresh infrastructure. Within the first 30 days, Maropost helped them achieve a 33% relative increase in open rates, moving from 15% to 20%, and generated 80,000 opens from contacts previously labeled as inactive, proving the prior platform was cutting off reachable customers.

BioTrust