Case Study: American Hat Makers enhances product discovery with Maropost Merchandising Cloud

American Hat Makers boosts ecommerce discovery with Maropost's Merchandising Cloud suite

American Hat Makers, a US-based retailer handcrafting hats for over 40 years, faced the challenge of revamping its Shopify store to improve the online shopping experience for its growing global customer base. To enhance its site's search and discovery capabilities, the company partnered with vendor Maropost and implemented its Merchandising Cloud suite.

Maropost implemented its full Merchandising Cloud suite, which included Personalized Search, Smart Collections, and Recommendations. This AI-powered solution personalized each shopper's journey by reordering product listings in real-time and enabling advanced merchandising rules. The implementation helped American Hat Makers visitors find their preferred items quicker and easier, leading to increased revenue and conversion rates.

American Hat Makers