Case Study: Rohde & Schwarz achieves global marketing transparency with MARMIND

Why Global Market Leader Rohde & Schwarz Chose Marketing Resource Management

Rohde & Schwarz, a global technology enterprise with 12,300 employees, faced significant challenges in managing its international marketing operations. The company struggled with time-consuming coordination using Excel and PowerPoint, a lack of transparency into global budgets and activities, and inefficient collaboration across its 70+ countries. Seeking to bring clarity and efficiency to its marketing, the company turned to the vendor MARMIND for a Marketing Resource Management (MRM) solution.

MARMIND implemented its flexible MRM platform, which was hosted locally to meet the company's IT requirements. The solution provided a central hub for planning, budgeting, and global collaboration, automating workflows and simplifying reporting. The results included a fully professionalized, long-term planning process, complete transparency over worldwide budgets and expenditures, and dramatically improved coordination. By automating routine tasks and providing a unified platform, MARMIND enabled Rohde & Schwarz's teams to work more efficiently and with greater strategic alignment.

Rohde & Schwarz

Monica Paul

Project Manager for Marketing Planning