Case Study: Steiermark Tourismus achieves clearer campaign planning and reporting with Marmind

Steiermark Tourismus streamlines marketing planning for 3 years with Marmind

Steiermark Tourismus & Standortmarketing GmbH, a regional tourism organization, faced significant challenges in managing its diverse and growing marketing activities. The team struggled to keep track of numerous campaigns, budgets, and partner contributions as they relied on scattered Excel files and email communication, making it impossible to get a centralized overview. To solve this, they implemented the marketing resource management software from vendor MARMIND.

The MARMIND solution provided a centralized platform for campaign and project planning, replacing inefficient spreadsheets. It enabled the team to manage all marketing activities and deadlines clearly, drastically reducing administrative work and email traffic. The software also simplified reporting by consolidating figures and KPIs into a single tool, saving considerable time and resources while bringing greater clarity and efficiency to their entire marketing process.

Steiermark Tourismus & Standortmarketing GmbH