Case Study: Sharp NEC Display Solutions Europe achieves greater marketing transparency and efficiency with MARMIND

Sharp NEC Display Solutions Europe steps up marketing automation in 2.5 years with MARMIND

Sharp NEC Display Solutions Europe, a provider of digital display solutions, faced challenges in managing complex, international marketing campaigns. They needed a comprehensive solution to bring transparency to their processes, prevent duplicated work, and support their new marketing automation efforts. They chose to implement the Marmind Marketing Resource Management (MRM) platform from vendor MARMIND to address these needs.

MARMIND provided a customized MRM solution that streamlined content creation, budgeting, and coordination with agencies. The implementation resulted in clearly defined responsibilities, more efficient communication, and a complete overview of marketing budgets and costs. By integrating with their Acoustic Campaign automation platform, MARMIND enabled a closed-loop system for planning, executing, and analyzing marketing measures, making the entire process more transparent and effective.

Sharp NEC Display Solutions Europe