Case Study: Rohde & Schwarz achieves global marketing transparency with MARMIND

Rohde & Schwarz streamlines global marketing across 70 countries with MARMIND

Rohde & Schwarz, a global technology enterprise with over 12,300 employees, faced significant challenges in coordinating its worldwide marketing efforts. The company relied on a disjointed process using emails, Excel, and PowerPoint, which made collaboration across its 70+ countries time-consuming and chaotic. Seeking greater transparency, clarity on budgets, and a central platform for global marketing, Rohde & Schwarz turned to the vendor MARMIND and its Marketing Resource Management (MRM) solution to streamline its operations.

By implementing MARMIND's flexible MRM platform, which could be hosted locally and customized to their complex needs, Rohde & Schwarz professionalized its entire marketing process. The solution provided a central hub for planning, budgeting, and collaboration, resulting in a clear worldwide overview of costs, automated routine tasks, and drastically reduced coordination time. MARMIND's implementation enabled long-term annual planning, replaced time-consuming data consolidation, and fostered better global communication, significantly improving efficiency and support for regional teams.

Rohde & Schwarz