Case Study: Rehau achieves faster, transparent marketing planning with MARMIND

Rehau cuts campaign planning time by up to 75% with MARMIND

Rehau, a global polymer solutions developer, faced the challenge of restructuring its marketing operations to support a strategic shift from a product provider to a solution-oriented system specialist. The company needed a marketing tech solution to simplify, visualize, and aggregate its complex planning and steering processes, with a focus on easy application and modular expandability. To address this, Rehau selected MARMIND to implement a new system.

MARMIND delivered a solution through a fast-track, four-phase implementation, beginning with core functions like budget planning and KPI dashboards before integrating advanced features and automated interfaces. This approach enabled a full roll-out across all EMEA countries within just three months. The results were significant, with initial campaign planning time reduced by up to 75% and improved cross-functional cooperation. MARMIND provided the platform that gave Rehau real-time visibility into all marketing activities, facilitating better overall planning and identification of overlaps.

Rehau